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The Power of Data: Boosting Sales & Marketing Performance with NetSuite

Thriving in the revolutionary landscape of digital transformation requires value-driven data and insights. The ability to eliminate siloed data across the stack, which creates discrepancies and a lack of visibility across teams, can significantly drive sales for your business. 

Are you harnessing real-time insights with a holistic view of your sales data? If not, it might be time to consider upgrading your technology. NetSuite data analytics provides a unified platform that consolidates and analyzes your data, offering invaluable real-time insights. These insights support both strategic and operational decision-making, ensuring that your business remains agile and responsive to market demands. 

Additionally, the NetSuite data analytics warehouse offers exceptional prebuilt analytics capabilities, empowering businesses to make informed decisions. 

This blog post covers NetSuite's capabilities for optimizing sales performance by integrating all reliable data sources with Entartes. 

Read on to learn more about harnessing the power of data with NetSuite! 

Sales & Marketing Performance-graph

7 NetSuite features that accentuate the sales outcome

NetSuite for Sales helps you stay ahead of your opponents in the competitive market by leveraging its unmatched capabilities. 

  • #1. Sales force automation -

  • If you are experiencing a siloed sales process that affects your lead conversions and impacts your overall sales targets, it's time to change your technology and tools or shift to a more advanced platform like NetSuite.  NetSuite's sales features introduce new sales automation capabilities that help you automate manual lead distribution, sending new leads to the appropriate salesperson automatically. Automating the sales process allows you to establish flexible sales rules and territories, promoting better teamwork and providing clear visibility into ongoing activities.  In essence, with detailed reports related to the sales pipeline and analysis, you can accurately measure success and identify areas that need improvement.

  • #2. Automating repetitive tasks -

  • In the fast-paced business environment, repetitive tasks such as copying, pasting, or manually entering data into various business applications can be a significant drain on time and resources. According to, these activities consume approximately 1.5 hours per week for each employee. This clearly highlights the need for automation to not only save manpower but also to boost productivity and efficiency.

    NetSuite excels in automating these tedious tasks, enabling your team to focus on more strategic activities. With its robust CRM and sales reporting software, NetSuite streamlines your marketing campaigns, ensuring they are seamlessly integrated across all channels. Its advanced automation features handle the entire marketing process—from targeting potential customers and curating relevant content to triggering actions based on customer behavior and schedules.

    Moreover, NetSuite’s automation capabilities extend to other critical areas of your business. For instance, it can automate lead management, sales forecasting, order processing, and customer follow-ups. This comprehensive automation not only enhances productivity but also ensures that your sales and marketing efforts are perfectly aligned and consistently performing at their best.

    By leveraging NetSuite for marketing, you can optimize your campaigns to maximize lead generation and conversion rates. This allows your business to operate more efficiently, reduce manual errors, and ultimately achieve better results.

  • #3. Reliable sales forecasting -

  • A unified view of accurate sales forecasting empowers you to make informed decisions, enhancing productivity and driving revenue growth. In contrast, unstructured or scattered data can lead to inefficient sales processes and hinder sales growth. This is where NetSuite, a sales reporting software, works its magic. It enables you to automate, execute, track, and analyze your sales journey while ensuring your marketing and sales efforts are perfectly aligned and work in tandem to achieve a common goal.

    With NetSuite, you gain a comprehensive, real-time view of your sales pipeline, allowing you to identify trends, forecast future sales, and make data-driven decisions with confidence. Its advanced analytics and reporting tools provide deep insights into your sales performance, highlighting areas for improvement and opportunities for growth.

    Additionally, the integration of sales and marketing data within NetSuite ensures that your campaigns are precisely targeted and your resources are effectively allocated. This alignment not only enhances the effectiveness of your marketing efforts but also ensures that your sales team is equipped with the most accurate and up-to-date information to close deals faster. 

    By leveraging NetSuite’s robust features, your business can achieve a seamless and cohesive sales process that drives revenue growth and fosters long-term success. NetSuite empowers your team to focus on strategic initiatives, build stronger customer relationships, and ultimately, achieve better business outcomes.

  • #4. Flexible sales commissions management -

  • To effectively manage sales commissions and monitor sales data, it's crucial to design a user interface that is user-friendly and easy to navigate. Luckily, NetSuite CRM offers a solution to this challenge.  

    NetSuite streamlines the process of configuring commission structures, allowing you to set up tailored schemes based on various factors such as quotes, profit margins, and sales targets. This flexibility ensures that your sales team is motivated by a clear and fair compensation plan that aligns with your business objectives. 

    Additionally, NetSuite's sales capabilities enable you to monitor leads from their initial stages to completion, while the system handles commission calculations seamlessly.  

    In addition to these capabilities, NetSuite can be integrated with your accounting system, further enhancing its functionality. By leveraging NetSuite’s built-in payroll features, you can efficiently manage commission payouts, ensuring timely and accurate payments to your sales team. This integration simplifies financial management and ensures that all commission-related transactions are reflected in your accounting records.

  • #5. Integrated with NetSuite ERP -

  • NetSuite, serving as a CRM (Customer Relationship Management) system, offers an exceptional sales reporting software solution. It empowers businesses to leverage a wide array of features for streamlining sales processes and activities. By integrating it with NetSuite ERP (Enterprise Resource Planning), businesses can harness a potent and all-encompassing solution. This integration enables seamless management of the entire sales cycle and facilitates efficient year-end book closures. With comprehensive capabilities of NetSuite data analytics, you can ensure this robust integration is tailored to streamline operations and propel business success with experts NetSuite consultants. 

    With NetSuite CRM, you gain a powerful tool that not only simplifies the management of sales commissions but also provides a comprehensive view of your sales data. This enables better decision-making, improves sales performance, and ultimately drives revenue growth.

  • #6. Real-time sales analytics and reporting -

  • Sales analytics and reporting have proven invaluable for gaining real-time visibility into sales data, performance, and progress. Imagine managing a sales cycle and finding it hard to understand what customers want due to a lack of real-time progress and data. This is where NetSuite data analytics proves to be a one-stop solution, offering pre-built reporting tools for this purpose. 

    You can also create tailored reports and user-friendly dashboards to monitor KPIs and identify market trends, and customer requirements at each stage of the sales funnel. Additionally, by adapting analytics for sales progress, you can improve sales strategies, identify top performers, and enhance overall sales performance by leveraging insights to achieve your sales targets.

  • #7. Customer support and service management -

  • Effective sales support plays a critical role in optimizing sales performance by providing valuable assistance and guidance to both customers and sales teams. It is a powerful factor in driving sales and fostering loyalty among employees. NetSuite CRM provides robust service management features that enable businesses to efficiently monitor and address customer inquiries, concerns, and service requests within a unified NetSuite database. This centralized system helps businesses streamline their customer service processes and deliver exceptional support to their clients. 

    Additionally, NetSuite’s automation features can help in managing routine support tasks, such as assigning service requests to the appropriate team members, sending follow-up reminders, and tracking the resolution progress. This not only improves efficiency but also ensures that no customer request falls through the cracks. 

    By integrating sales support with other business processes within NetSuite, you can create a seamless customer experience that drives satisfaction and loyalty. NetSuite’s unified approach means that your sales, support, and service teams can collaborate more effectively, leading to better outcomes for your customers and your business.  

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In a Nutshell,

Accessing customer needs at every stage of the sales funnel is crucial to meeting their expectations and enhancing sales performance. Identifying the gap between what customers want and what you are offering can highlight obstacles impeding your sales growth. With expert assistance, you can navigate sales challenges such as reporting, insights, and real-time visibility into sales data, performance, and progress. 

At Entartes, our expertise in delivering NetSuite for sales helps you overcome these challenges. From managing the customer journey, sales pipeline, and user interest to tracking sales reps' progress, our dedicated team is committed to supporting you every step of the way. We help implement innovative strategies designed to boost sales performance, addressing any challenges that arise. With Entartes and NetSuite, you can ensure that your sales processes are optimized, customer expectations are met, and your business achieves sustained growth. We assist in implementing innovative strategies to boost sales performance while addressing all the challenges that arise. 


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