Imagine it’s the 1990s. A stranger walks up to you and starts talking about the convenience of online grocery shopping. Pretty absurd, right? Fast forward to 2020 when nearly 40% of American shoppers were checking off items on their grocery lists on a computer, tablet, or phone. It’s safe to say the rise of food delivery apps and other convenient online shopping services have drastically changed the retail landscape.

Over the past couple of decades, we have seen ecommerce emerge as a core component of nearly any company with a shopping experience. Statista projected the number of worldwide digital buyers would hit 2.14 billion in 2021. That’s over 25% of the global population. As internet access continues to expand across the globe, it has never been more important to create engaging shopping experiences for your customers. 

Experts have estimated that by the year 2040, 95% of all purchases will happen through ecommerce. Despite the obvious need for retailers to provide an ecommerce experience, it can be challenging to integrate a solution that connects with your pre-existing software and business processes. Without proper integration, you could be stuck with regulatory challenges that distract you from your core operations.

NetSuite has been a leader in the commerce industry since 1998. Its ecommerce solution, SuiteCommerce, was the first to unify ecommerce with back office systems. The software has helped countless businesses grow their online shopping experience.

What Is SuiteCommerce?

SuiteCommerce is NetSuite’s flagship, cloud-based ecommerce solution that enables B2B and B2C merchants to deliver engaging and relevant online experiences. This helpful software platform eliminates integrations, streamlines your business operations, and improves data consistency and visibility enabling your business to thrive.

 

SuiteCommerce was born from the idea that ecommerce is no longer a standalone channel but a core business component. It enables businesses to move from siloed online, in-store and mobile shopping channels to an integrated commerce solution. The platform seamlessly connects ecommerce and in-store POS to order management, inventory, merchandising, marketing, financials, and customer service.

Benefits of SuiteCommerce

SuiteCommerce is full of features that enable you to create an unrivaled shopping experience for your customers. From design and security to optimization and customization — NetSuite’s ecommerce solution has got you covered.

Following are some of the core features of SuiteCommerce and their benefits.

Software-as-a-Service (SaaS) Delivery Model

Long gone are the days of “version lock” and other roadblocks that hinder your site’s performance. With SuiteCommerce’s multi-tenant cloud solution, you never have to worry about migrating your commerce solution again. Additionally, the SaaS delivery model ensures your system is easy to maintain. New features are easily accessible and made available through software updates.

Unified Support for B2C and B2B

SuiteCommerce supports your B2C and B2B needs from a single platform. It enables you to provide audiences with a unique experience built for their specific needs while keeping your investment and maintenance low.

Unique Shopping Experiences

Create engaging experiences for your customers and build brand loyalty with one of the most robust ecommerce solutions on the market. SuiteCommerce shopping features, such as product comparisons, enhanced image galleries, social share, ratings and reviews, advanced site search, and faceted navigation, make it easy for your customers to find, research, and buy your products. Additionally, NetSuite’s ecommerce solution helps B2B buyers manage their business relationships by enabling certain functionalities such as online quote requests, viewing account balances, and making payments against invoices.

Shop From Any Device

Mobile phone and tablet usage increases rapidly every year with just over 50% of all website traffic currently arriving from a mobile device. SuiteCommerce is fully optimized for all different types of screen sizes, including mobile, to ensure your customers’ experience is the same across all platforms. 

Intuitive Site Management

Don’t have a developer on your team? No worries. SuiteCommerce’s drag-and-drop site management tools make it easy for you to edit pages and manage content.

Search Engine Optimization

Ensure SEO success with customizable H1, title, meta tags, SEO-friendly URL links and schema markup to increase click-through rates. Present upsells, cross-sells and related products based on merchant-driven rules such as browsing behavior or best sellers. Allow brand enthusiasts to share content to popular social networks and provide product reviews. Drive sales with flexible promotion and campaign management.

Heightened Security

You can trust that your entire shopping experience is secure with HTTPS support, PCI compliance, and automatically renewed TLS certificates.

Purchasing and Shipping Options

Give your customers a variety of payment options including credit cards, gift cards, promo codes, and invoicing while ensuring their checkout process is secure and safe. Seamless integration with various carriers allow you to easily print shipping labels and automate tracking information.

Global Software Support

Don’t let software limitations stop your business from expanding across the world. Advanced features such as website support of multiple languages, taxes, currencies, and shipping let you conduct business globally with ease.

Why SuiteCommerce?

Ultimately, we love SuiteCommerce. One of the main reasons we recommend NetSuite to our customers is to unite all business processes under a single ERP system. For any company already using NetSuite that is looking to purchase, upgrade, or switch their ecommerce platform, SuiteCommerce is the natural and optimal choice.

As the industry’s first integrated cloud business suite, SuiteCommerce provides retailers with the tools needed to increase revenue, expand business, and create one-of-a-kind shopping experiences across all platforms for their customers. 

These innovative and personalized shopping experiences help build brand loyalty with your customers which is critical considering some of the major online retailers (Amazon, eBay, etc.) that carry products for nearly any need. SuiteCommerce empowers you to create a shopping experience that mimics industry-leaders at a fraction of the cost. 

5 Key Takeaways From This Blog

  1. SuiteCommerce is a robust, full-featured ecommerce solution enabling engaging experiences on any device.
  2. Expand your business and sell-through with options for multiple brands, languages, and currencies on a single platform.
  3. Support both individual (B2C) and business (B2B) customers.
  4. Forget the developer. Easily manage and add new site features and functionality with extensions.
  5. Unify your NetSuite order and inventory management, CRM, and ERP with your ecommerce platform.
Maher Chamma

Principal at Entartes

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